/ / Local SEO
For the majority of small businesses your customers are local and have pre-shopped your website and your competition an average of 3 times before they ever set foot in a store. Location-based SEO focuses on formatting the meta data and the text on your site to reflect your location and the products or services that you offer to your community. For example, if you offer home appliances is Chicago you would want to rank for the Google search “Chicago appliances” or “Washers in Chicago” and not “Appliance” or just “Washers and Dryers”.
As competitive as nationwide or global search rankings are, local rankings are more so. In any given market there are usually a finite number of customers and an ever increasing number of competitors vying for the same pool of customers.
We would be happy to discuss the many ways in which we can help your local business, contact us here